The America’s Center is the largest convention hall space in the St. Louis metropolitan area. The building has gone through several renovations and was looking for a way to unite the spaces built in different eras. Along with updating the interior finishes, which included furniture and lighting, Arcturis developed a comprehensive interior sign system to replace and freshen up the existing sign system. A “gallery” was created in the central concourse that includes oversized framed photography of St. Louis landmarks. Large wall graphics that speak to the culture of the region frame the entryways to the exhibit halls.