Arcturis enhances the patient experience through environmental graphics at the Children’s Specialty Care Center in Town and Country, Missouri. Throughout 11 different clinic tenants at the newly built facility, thoughtful design elements have been crafted to provide a comfortable setting. Creative graphics range from glazing to lobby enhancements and wayfinding to friendly exam room wall coverings. The thematic message of ‘discovery’ takes the patients on an educational journey as they experience specific clinics or as they navigate the building as a whole.
SIZE: 11+ clinics & shared spaces
In 2018, Arcturis was engaged by the City of Brentwood, Missouri to craft an identity for the Manchester Renewal Project. The project’s intent, in concert with Great Rivers Greenway and civil engineering demands, is to renew and support changes to the area that will integrate and revitalize retail, residential, pedestrian, and vehicular activity. Arcturis’ Landscape Architecture and Planning team is collaborating on this project as well, and we are thrilled to touch all aspects of the transformation.
Our initial work sessions with the client team helped us to understand the diverse and changing demographics of Brentwood. It was important to reflect the spirit of the growing and energetic community when we concepted this community outreach campaign. Thus, to contemporarily reflect the project goals and intentions, the visual brand had to be dynamic, approachable, and vibrant. The spirited letterforms selected were originally inspired by and created for use in a neighborhood in Argentina where the typographer was raised. Although this city is half a world away from Brentwood, using this typeface provided clarity and communicated a similar story for this flourishing community.
Arcturis developed a brand strategy for this community outreach program entitled Brentwood Bound which included a logo, typography, brand standards, secondary tagline options, and suggestions for use.
Nestled into the word Brentwood, a graphic “100” serves as a subtle nod to Brentwood’s centennial year in 2019 and to a future 100 years of growth. It also refers to Manchester Road’s other name as Missouri’s “Route 100.” Leveraging elements like a red circle and a bold letter “B,” the round icon ties back into the existing park identity developed by Arcturis, yet the new elements better tell the project story and intent. A looped “knot” in the center signifies binding the community together and connecting the greenway to Brentwood and the surrounding communities.
To provide consistency between the brands, colors for this effort were pulled from the Brentwood parks identity palette. However, the team selected brighter and more vibrant tones of these colors to add visual interest and excitement to Brentwood Bound’s brand creating a larger overall palette to diversify the identity.
In addition to the logo and as a part of the kit, we supplied the team with additional brand elements by creating a pattern of shapes through deconstructing various letters and other elements from the logo. This pattern serves illustrates the idea of all the various elements of the project combining to create a brighter future for the city. By providing the client with robust examples and guidelines for how to use their new brand identity, they successfully utilized the kit of parts to create an overall branded experience.
Arcturis was selected by a large Fortune 100 financial company to revamp its 66,000 square foot cafe where users eat, meet, learn, and interact. Serving as a collaborative hub, the cafe is now the heart of the company’s campus. Design of the signage and graphics in the space compliment the architectural clean lines and modern sophistication. Strategically placed wall graphics and icons serve as wayfinding elements as well as area identification in the cafe. The bright and inviting color palette takes its cues from the fresh food inside the servery.
In addition to the cafe, Arcturis created a wayfinding system to guide employees throughout the campus. Multiple buildings are connected through a designated walkway, now branded as ‘The Avenue.’ This corridor is punctuated by clear and directive overhead signage which makes the user experience more welcoming.
To expand health opportunities for their employees, this client desired to add a 15,000 SF fitness center to their St. Louis campus. To incorporate the concepts of Motion and Energy, the design concept focused on bringing in natural light and placed an emphasis on amenities, such as a massage room and spacious locker rooms. By utilizing raw and playful textural materials throughout the space, the design evokes an athletic tone, connecting users to natural elements and the outdoors. Accommodating a variety of activities, the group fitness room transitions from a serene space to a highly energetic one through the implementation of multiple levels of lighting and daylighting. A warm, red tone energizes the space, with graphic elements serving as the color focus for activities ranging from spinning, yoga, a multi-function athletic trainer, cardio, free weights, and assisted weights.
As part of a continuing effort to make the America’s Center Convention Complex “the front door to St. Louis,” America’s Center collaborated with our design studio and Levy Restaurants. The goal was to transform the former Visitor Center at the corner of Convention Plaza into a work café that welcomes visitors and drives in pedestrian traffic from bustling Washington Avenue. Along with the interior design, we created a new brand identity based on a food and aesthetic concept established by Explore St. Louis’s food service partner – Levy Restaurants. Our interior and graphic design teams collaborated to develop the branding, menu signage, environmental graphics and website landing page, ensuring the clarity and consistency of concept.
