As part of a continuing effort to make the America’s Center Convention Complex “the front door to St. Louis,” America’s Center collaborated with Arcturis and Levy to transform the former Visitor Center at the corner of Convention Plaza into a café that welcomes visitors and drives in pedestrian traffic from bustling Washington Avenue.
America’s Center wanted to provide an amenity space for their convention guests to gather, refuel, catch up on work, or have a quick meeting with their colleagues. Together, we conceptualized a hip work café with a fresh menu and a comfortable and welcoming aesthetic.
Catering to the diversity of their convention attenders, the design incorporated a variety of seating options including bench, booth and comfortable couches and chairs. All areas are equipped with power so visitors can work in any posture.
At the far end of the space, an abstract watercolor feature wall reminiscent of spilled coffee draws you into the upper level and provides a dramatic backdrop to an otherwise neutral palette.
Our interior and graphic design teams collaborated to develop the branding, menu signage, environmental graphics and website landing page, ensuring the clarity and consistency of concept.