DAVID STINE FURNITURE: Website Re-Design and Brand Strategy
David Stine Furniture is an award-winning furniture maker whose work marries traditional craftsmanship with sustainable practices. David is the fourth generation to steward his family’s 500 wooded acres in Illinois, where he grows, harvests, and mills the wood he uses in his work.
Arcturis collaborated with David Stine Furniture to update brand’s unique voice, personality, and design aesthetic. Both brand identity and website were visually refreshed to subtly reflect the nuances of the furniture maker’s work. As storytelling is such an important part of the David Stine Furniture brand, Dave’s personal narrative was added to the site through video on the landing page and in text on the “About” page.
The client’s incredible photography was made the focus of the site and product offering clarified. Both content and imagery were streamlined to connect the artist to client. Clean, beautiful, and real, David Stine Furniture’s new site truly reflects an American classic.
