EO ELUMNI

The Entrepreneurs’s Organization (EO) is a global, peer-to-peer network of more than 14,000+ influential business owners with 193 chapters in 60 countries. In an effort for past members to reengage and connect with one another, EO engaged Arcturis’s Graphic Design and Brand Experience to create a new brand identity and logo for an alumni group or “Elumni.” Arcturis’ Graphic Design and Brand Experience group developed a logo kit that provided the client with a logo, colors, and typography.

Arcturis crafted brand messaging and a custom invitation for several of the Elumni’s first events. The first “Summer Soiree” was an event where the new Brand Identity was launched. The second event, at St. Louis’ premier start up accelerator, Arch Grants, connected more “senior” entrepreneurs with the start up ecosystem.

A goal of Elumni is to reconnect and give back. The new brand identity helped create a brand personality around this effort and grow the group’s presence in the community.