The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 14,000+ influential business owners with 193 chapters in 60 countries. In an effort for past members to reengage and connect with one another, EO engaged Arcturis’ Graphic Design and Brand Experience to create a new brand identity and logo for an alumni group or “Elumni.”
Arcturis worked with a small committee who informed the design. The new identity needed to be reflective of the current EO brand identity, yet distinct. Arcturis’ Graphic Design and Brand Experience group developed a logo kit that provided the client with a logo, colors, and typography.
To introduce the brand to potential members of the fledgling group, Arcturis crafted brand messaging and a custom invitation for Elumni’s launch event.