EVERNORTH BRAND IN A BOX

In September 2020, Cigna launched Evernorth, a new brand for its health services portfolio. The brand provides a dedicated platform to elevate and accelerate delivery of health solutions to health plans, employers, and governments. Evernorth’s CMO wanted to thank her team for their tireless work getting the new brand launched. She hired Arcturis to create a brand in a box. Arcturis was already working on the environmental graphics for the fledgling brand’s offices, so the collaboration was seamless. Arcturis integrated both design and messaging into the box through witty and sincere intention. The box included artisan-crafted granola, organic face mist (in the brand’s signature “Hypermint” scent), and a foam roller (to work out stress). Most importantly, the CMO included a heart-felt message: “Thank you for giving all you do to this team. Please also remember to give yourself a break! Breathe, stretch, spend time with your family and friends. The work is important, but you are the most important thing to me.” More than just branded “swag,” this box shares the emotion and connection of the people behind the brand.