In 2015 Restoration St. Louis bought 705 Olive to transform it into a hotel under the Marriott Autograph Collection. The building, formerly known as the St. Louis Trust Company building, was designed by iconic architect Louis Sullivan and completed in 1893. Like all Restoration St. Louis projects, the intent of this project is to revitalize an architecturally significant building and strengthen the surrounding neighborhood.
Highlighting local knowledge and all the offerings of this historic city, the hotel was aptly named Hotel Saint Louis. Engaged for the hotel’s branding, Arcturis created a logo that reflects the singular image of an architect’s stamp as a homage to the building’s past and a vision of its future.
Also tasked with naming and logos for the two restaurants on site, Arcturis created two logos inspired by Sullivan’s vision. The hotel’s restaurant, Union 30, celebrates the former St. Louis Union Trust Company as well as the building’s numerical spot on the city’s landmark list. The logo design incorporates the “bearcats” that adorn the building’s cornice along with a nod to Sullivan’s use of lush Celtic and Art Nouveau natural forms. Form Skybar takes its inspiration from the Louis Sullivan’s principle, “Form ever follows function,” combining Sullivan’s historic ideology with a contemporary type to create a “hipstoric” aesthetic.
After creating the brand guidelines for the hotel, Restoration St. Louis further engaged Arcturis to create the website for the hotel.The voice, content, and imagery chosen for the website evokes a bespoke environment where hotel guests can “make their mark” by creating remarkable itineraries uniquely their own.The clean, image-heavy site beckons guests to the hotel for a stay like no other.