Arcturis provided graphic design services for Incarnate Word Academy to develop a brand standards guide. The school needed a document that staff and students could use to guide visual communications, social media and environmental graphics throughout the school grounds and digital media. Imagery from the school’s recruitment collateral, athletics and historical archives were assessed and used to develop guidelines for all graphic communications. All design is to communicate the mission to challenge young women of faith to achieve their God-given potential as academically successful Women of the Word, following the example of Jesus, the Incarnate Word.