The civic leaders of Jefferson City, Missouri required a long term master plan to educate visitors about the State Capital. The master plan study was conducted by the Capital Area Metropolitan Planning Organization (CAMPO) and revealed that cohesive wayfinding and informational graphics were crucial to the plan’s success. Arcturis was hired to develop a brand identity system to integrate the historic Capitol Building with its surrounding areas.
Featuring a custom graphic of the Capitol, the clearly identifiable iconography serves as the visual anchor for all wayfinding signage. Visitors can navigate beyond the city center to enjoy parks, visit attractions, utilize transportation, and find restaurants, fulfilling the vision of the master plan.