As part of enhancing the visitor experience, Arcturis worked closely with Nestle Purina’s Site Services and Purina Farm’s leadership team to develop a new signage and wayfinding master plan for the Purina Farms family entertainment campus. Starting with a thorough review of all existing signs – from messaging and placement to scale and materials – a new wayfinding plan was created with a larger hierarchy of sign types, new locations and updated messaging to help better guide visitors through the newly renovated entry drive and upgraded amenities throughout the various spaces.