Arcturis’ Graphic Design group was engaged to help a national Managed Care client launch their a newly-create brand identity. This was done in collaboration with Arcturis’ Interior Design team to create an integrated design package for the client’s diverse workplace and facilities nationwide.

The client had acquired other managed care systems and sought to umbrella them under one unified look. Each entity needed to retain their local branding in their respective markets to retain equity. The Arcturis’ team created a graphic kit of parts and branding guidelines for implementation across locations. This allowed for a unified look to be achieved through a common color palette, iconography, and placement strategy alongside the interior design packages. Use of photography was part of the kit of parts to remind employees and visitors alike of the people the company serves.

The result is a cohesive look and feel that links the brand throughout its reach. Use of representative iconography, energized patterns, and vibrant colors brought the new brand to life connecting it with the user to inspire collaboration, innovation, and leadership across all markets.