When famed architect Louis Sullivan designed the Union Trust Company building, little did he know the lasting impact the fourteen-story architectural gem would have on St. Louis. When completed in 1893, the building at 705 Olive was a hub of vitality and innovation in the nation's fourth largest city. In 2015, Restoration St. Louis purchased this iconic building to transform it into Hotel Saint Louis under the Marriott Autograph Collection.
Arcturis was honored to be selected for the hotel’s branding and website design. Mirroring a unique and bold history, the personality of Hotel Saint Louis is one where “individuals can make their mark.” Arcturis designed a logo that reflects the singular, indelible image of an architect’s stamp as an homage to the past and vision of the future.
Highlighting local knowledge and all the city has to offer, Hotel Saint Louis provides a bespoke environment where guests can create remarkable itineraries uniquely their own.
Arcturis collaborated with Restoration St. Louis to create custom names and logos for the hotel’s restaurant and bar: Union 30 and /Form Skybar.
The name Union 30 celebrates the rich history of the former St. Louis Union Trust Company as well as the building’s numerical spot on the city’s landmark list. Drawing inspiration from singular St. Louis culinary traditions, the menu unites comfort food and innovation for creative takes on hometown favorites. The logo incorporates the “bearcats” that adorn the cornice of the building in a modern take on the building’s architectural ornamentation.
Elevating Louis Sullivan’s influential principle, “Form Ever Follows Function,” /Form Skybar is one of the only rooftop bars in the city of St. Louis. The custom logo joins together Sullivan’s historic ideology with modern design.
The Hotel Saint Louis branding project is particularly near and dear to Arcturis’ heart. Directly across from our office, the hotel can be seen from where we work, and our team eagerly awaits drinking, dining, and socializing at our newest “hipstoric” neighbor.