The goal for Adam Foster Fine Jewelry’s 3,700 SF high-end showroom and studio was to create a completely original retail experience to provide a dramatic backdrop for the designer’s distinctive, one-of-a-kind pieces. Inspired by Foster’s creative vision and aesthetic, our design concept of “modern gothic luxury” informed the showroom elements - from the sophisticated finishes, lighting, and casework details.
Foster’s work is inspired by a combination of traditional old-world craftsmanship and contemporary design. This same approach also informs the sophisticated palette and details of the new showroom. Upon arrival, guests are enveloped in classic drama as they step off a nondescript elevator into a dimly lit black room with a single display case as a focal point. Inside the display case lives “Basel,” a handsome taxidermy peacock belonging to the jewelry designer. A custom engraved brass floorplate welcomes guests into the showroom and the glow of the natural daylight from a large skylight and full glass exterior wall draws you further into the space. Elevating the client experience, the showroom doubles as an event space – featuring a full bar, large dining table, indoor lounge, and outdoor patio.
“The challenge to create a space where all preconceived notions of the retail experience were challenged, allowed our design team to fully curate the design of both the showroom and production studio into an experience unique to the Adam Foster Fine Jewelry team. The sophistication and attention to detail the design showcases was truly inspired by the master craftsmanship that has contributed to Adam’s success.”
-Chrissy Rogers, Arcturis Lead Architect
Custom casework with integrated lighting and custom upholstered display systems were carefully detailed as not to distract from the jewelry. Foster’s previous showroom display cases reflected more of a “cabinet of curiosities” approach, and we wanted to represent this concept in the new space. A black mirror and brass bar back display provides a dramatic backdrop to the showroom’s otherwise minimal design.
Our lighting design approach was quiet and urbane. The details and finish of the fixtures themselves were thoughtfully selected so the jewelry stands out, not the light fixtures. Adjustable downlights in the main client room allow for flexible aiming when showing jewelry. In the main space slim black 4000K LED cylinder track heads powerfully illuminate various pieces making them pop in the overall subdued space while hidden tape lights combined with small aperture downlights in the wall cabinets help the jewelry come to life. The cooler light temperature is ideal for highlighting the gemstones and details of the designer’s work.
The design challenge to create a place where beautiful jewelry and sophisticated customer experiences worked alongside each other. We believe this challenge was met. The space is functional, beautiful, and one-of-a-kind—much like the work within it. Our work with Adam Foster Fine Jewelry was a wonderful example of how design can enhance and create a truly unique retail experience. The Arcturis team was thankful to work with a client with exceptional taste and distinctive talent.