Sherpa EMPATH INVITE

Sherpa engaged Arcturis to create an invite for EMPATH -- a senior living sales retreat occurring in Santa Barbara featuring speakers Malcolm Gladwell and Seth Godin. The event establishes Sherpa as a thought leader in the industry as well as an opportunity for Senior Sales Executives to exchange ideas.

The invite had to evoke the personal connection that Sherpa evokes in its sales approach. The Client wants EMPATH to have its own brand, centered around the following quotation:

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.” - Mark Twain

A ”EMPATH” branded kaleidoscope was created in reference to the above quote and as the basis for the entire invite. A multi-layered invitation was die-cut to resemble a kaleidoscope. Inspirational quotations, event details, as well as a QR code for event registration were all a part of this dynamic invite.