Arcturis was engaged by the University of North Texas (UNT) to provide graphic design and interior design services for the renovation of the main concourse inside the UNT Coliseum that hosts many of the university’s athletic events and acdemic programs. The Arcturis team utilized refreshed wayfinding graphics throughout the concourse, new environmental graphics surrounding the concession stands, and updated lighting to communicate the university’s athletic brand identity and provide a face-lift for the historic space. The entire concept creates a new opportunity to tell the story of UNT’s athletic heritage, recognize contributors to the program, and enhance the entire visitor experience.