VIsTA RAMEN

Vista Ramen needed a brand identity that reflected the owner’s vision for a small restaurant space. The meticulously-appointed interior is a slender space with few tables and a long counter bar. The menus are designed to work with this unique space, using simple, clear typefaces and geometric details borrowed from the reclaimed tile.

The logo design is influenced by a salvaged neon sign that hangs above the bar reading “VISTA” in glowing stylized capital letters. The “Ramen” script compliments this rigid geometry with flowing curves that evoke the star of the restaurant: the noodles.

* Work completed by David Rygiol as a freelance designer.