wASHU sCHOOL OF mEDICINE /bjc hEALTHCARE

Washington University's School of Medicine and BJC Healthcare’s campus share spaces that needed directional, informational, and visual enhancements. Arcturis worked with both groups to develop wayfinding and branded environments within the collective spaces as part of the Campus Renewal Project’s vision of improving the patient and family experience. Projects completed include:

• An overhead wayfinding signage system for the Link, which is used by thousands of visitors daily to connect within numerous buildings and garages.

• Signage for the new Mid Campus Center that includes office identification, wall and building signage as well as creative color blocks to invigorate and inform.

• Vibrant wall graphics depicting actual physicians, medical teams, and employees were created and installed along the hallway to the Metro Garage to enhance the exterior visual experience.

• Wayfinding graphics inside the new Parkview Tower parking garage that utilize vibrant colors to help guide users toward building entry points.